What we learned from 40 minutes with Samantha on August 3,
and what we would do with it.
We had a gym on Friday and he said his cleaner comes three times a week and he spends 500 bucks. So that's sort of what we're up against.
Holding the budget back was the right call.
Spending more would only have bought more of him.
This is not a secret technique. It is a standing commitment: every lead's real outcome recorded, every week, for as long as the account runs.
Easy to start, hard to sustain.
That is what the fee buys.
The guarantee is the part worth attacking, and it should be attacked with us in the room rather than through a PDF.